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David Bowie- Rock's one-man cult of personality
By Frank-John Hadley

No one in the annals of rock has shown a sharper eye for public image than has David Bowie. To a massive applause and sometimes a collective yawn, the singer's paraded forth a dizzying array of personae over his long and remarkable career. With his uncanny knack for media manipulation and ability to create provacative music, this member of rock elite has continued to point mainstream rock in new directions.

Young David Jones, born in Brixton, London, in 1947, first aspired to rock stardom upon hearing his father's Little Richard 45s. Bored with suburban life and craving individuality, he was dyeing his hair blonde and wearing make-up by his mid-teens. After studying alto sax with jazzman Ronnie Ross, he sang on the local semi-pro r&b scene with, among other bands, the Manish Boys and the Lower Third. Renaming himself David Bowie after another Davy Jones joined the Monkees, the mod-turned-hippie had several singles and an album under his belt by mid-1967. It wasn't until the single "Space Oddity" in '69, though, that he started getting noticed.

Determined not to be a one-hit-wonder, Bowie busied himself with songwriting, always a strong suit, and worked up an outrageous spaceman image that debuted at a London show in early 1970. Bowie's stock rose as a glam rocker with the release of the next years Hunky Dory and the single "Changes." In early 1972, Bowie tok a decisive step in his quest for popularity by telling Melody Maker that he was bisexual. Before long, his futuristic makeover as Ziggy Stardust--red spiky hair, body-tight spacesuit, red boots--for a Royal Festival Hall concert propelled him to international stardom.

In the summer of 1973, Bowie "retired" Ziggy before emerging the next year with a touring theatrical spectacle called "The Year of the Diamond Dogs." Chameleon-like Bowie, however, ditched his glam mannerisms in the middle of an American tour and introduced the casually dressed, white soul-man persona that became The Thin White Duke. Bowie's interest in bringing r&b and soul music to the white rock mainstream resulted in smash hits such as Station to Station (Virgin) and hit singles like "Fame" (with John Lennon).

A move from Los Angeles back to Europe in 1976 saw Bowie collaborating with ex-Roxy Music synth player Brian Eno on three avant-pop music studio recordings that failed to register with his legions of followers. Bowie plowed back into mainstream with the conventional rock of 1980's Scary Monsters (Virgin).In 1983, the worldwide smash single and album Let's dance (Virgin) found the fabulously wealthy pop icon comfortable with a clean-cut image that he's maintained ever since.

Bowie the renaissance man has expanded his creativity into other arts. He's a talented painter and his work on music videos is widely acclaimed. And he's no stranger to acting, on stage (The Elephant Man) or on the big screen (The Man Who Fell to Earth, Labyrinth, The Last Temptation of Christ). The past few years, Bowie has been a leading driver on the information superhighway, taking an active role in his own website, which inclues an internet radio station.


Taken from the August 2002 issue of Pulse! Magazine.

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